Will Windows 7 Pro (full version - not upgrade) be available to college students at a discount?If yes, when?

Will Windows 7 Pro (full version - not upgrade) be available to college students at a discount? If yes, when? Supposedly, you can call the Microsoft store, mention you qualify for the Ultimate Steal (and supply them your school supplied .edu email address), and they will sell you a full copy. I don't qualify, so I can't verify this is accurate. I do know the Digital River version is an upgrade from helping a friend out. Only the Microsoft Store has been selling full versions.