Hi Russell,
Instead of a "HTTP Redirect rule" you might try IIS DefaultWebSite HTTP Redirect.
Below example is for OWA, but should very well work for your custom /rdweb virtual directory
Simplify the Outlook Web App URL
When you configure redirection from a top-level directory in Windows Server 2008, the settings are propagated to lower-level directories. For example, when you configure redirection on the default website to the /owa virtual directory, the settings that
you configure also appear on the HTTP Redirect page of all the virtual directories, such as /Autodiscover, /Exchange, and /Public. Therefore, you must remove redirection from all the virtual directories except the one that you want redirected.
To clean your ActiveSync VD:
You may not be able to use the GUI procedure to remove redirection from a virtual directory that doesn't have a physical path, such as /Exchange, /Exchweb, or /Public. Use the following procedure to remove redirection from a virtual directory that doesn't
appear in IIS Manager.
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Open a Command Prompt window.
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Navigate to <Window directory>\System32\Inetsrv.
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Run the following command:
appcmd set config "Default Web Site/Microsoft-Server-ActiveSync" /section:httpredirect /enabled:false -commit:apphost
4. Finish by running the command iisreset/noforce.
References:
Simplify the Outlook Web App URL
How to configure Exchange to redirect OWA HTTP requests to HTTPS requests in IIS 7