Gary
10532 is an insider build. Ever since 10240 there are no "keys" per se. Enterprise can only be activated by downloading from the volume license center and using that key to activate. Enterprise is not eligible for the free upgrade.
The Windows Insider program has changed since the official release of Windows 10. You can no longer install an Insider build and have it activate. You need to be running an activated version of Windows 10 before you join the program.
See particularly paragraphs 4 & 5.
How can I go to the official Windows 10 release from the Insider Preview?
This activation is very annoying.