Server 2012 R2 Datacenter RETAIL Channel Multiple Activations


I've obtained a Server 2012 R2 Datacenter key via Dreamspark Premium and I am not sure, how to activate that.

I would like to set up a few Windows VMs on an VMware ESXi Host.

If I install the Hyper-V Role on the Physical Machine I can easily install the running VMs using the AVMA-Keys.

Is it fine to use the Server 2012 R2 Datacenter Key on every single VM as long I don't exceed the Datacenter license specifications? (I mean, that will result in 15+ Activations)

Will integrating this retail key in an unattended installation routine work?

Thanks for your answers in advance, I really appreciate your help!

July 17th, 2015 5:24pm

Hi SkyTony,

The active and license issue we can call the active center, they will give the detail and official support answer.In forum we can not determine what key type you are using or whether your key has licensing issue or whether the key has locked. You can get communication way from following web site:  
Product Activation and Key Information

Im glad to be of help to you!

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July 22nd, 2015 3:33am


as described the AVMA-Keys only works on Hyper-V Hosts.

A Datacenter License per physical CPU allows you to run unlimited Windows Server Installtions on that host.

I'm using the (retail) standard key and if activation fails, simply trying activation via phone.


  • Proposed as answer by Xeroxxx 9 minutes ago
July 22nd, 2015 3:40am

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