You need to add a count field to dataset using query below
COUNT(1) OVER (PARTITION BY ProductName) AS Cnt
and then use it in expression for background color as
IIF(val(Fields!Cnt.Value) > 1 ,"Blue","White")
If you can change dataset you need to add a parent grouping on the report based on ProductName field and use expression as below
IIF(Count(Fields!SomeField.Value,"GroupName") > 1 ,"Blue","White")