So I am familiar with this issue and how to resolve (http://technet.microsoft.com/en-us/library/gg712698.aspx#BKMK_ReportBuilder3) and it was working before the upgrade. I have upgraded two different systems now and the issue is back on both but the fix no longer works. I have launched the console as admin and it made no difference.
Any ideas or things to try? I saw a blog that indicated support for RB3 was in SP1 beta 1 but it most of got lost on the way to GA.