Are you using Office2013Professional (the Retail edition), or are you using Office2013ProfessionalPlus (the Volume Licensing edition)?
Or are you using Office365ProPlus (the Subscription edition of 2013, which comes in a Click-to-Run format)?
The steps may vary for you, depending upon the above.
Also, which Lync are you using for the install? (there are various ways to deploy Lync, depending upon what you have)
e.g. if you have previously deployed Office2013ProfessionalPlus, and at that time, you customised the installation such that Lync would not be enabled, and now, you wish to enable Lync, you would use the tip from Daniel, via something like this:
setup.exe /modify ProPlus /config AddLyncConfig.xml
[the AddLyncConfig.xml would be a file you create, containing the content like Daniel has suggested]
refer: https://technet.microsoft.com/en-us/library/cc178956.aspx
These steps are valid for Office2013ProfessionalPlus, but aren't valid for Office2013Professional nor for Office365ProPlus.
Ultimately, it depends whether your are "adding a new product" or are "modifying an existing product".
ConfigMgr is merely automating your instructions, it doesn't "know" if what you are telling it is "valid".
Have you tried to install/enable Lync using manual steps first as a test?